HowTo – Manage multiple online profiles correctly
How do I maintain online profiles if I want to take part in different trade fairs or present individual brands?
You can present your company and your products/services online with multiple online profiles. This allows you to reach and pick up potential customers more effectively.
You can customise the perfect online profile for any exhibition you participate in using the SelfService tool. For example, you can use your online profiles to present two brands at a trade fair if you have booked two stand spaces there. Or you take part in different exhibitions and want to reach the relevant target groups there as effectively as possible.
Tip: First check whether the existing company profile can be used for your needs. Do you take part in different exhibitions and want to ensure a target group-specific approach? Or do you want to use it to present one of your brands?
The following options are available to perfectly customize the online profiles for your needs
Participation in different exhibitions
Customize your online profiles for the specific target group!
Requirements:
- You have booked a stand space at different exhibitions.
- The participations at the different exhibitions are available in the SelfService tool.
Use the existing company profile for one event - create additional company profiles for online profiles at other exhibitions.
Presentation of different brands
Customize your online profiles for each brand!
Requirements:
- You have booked multiple stand spaces at a exhibition.
- The participations in a exhibition are available in the SelfService tool.
Use the existing company profile for the first brand and create more profiles for the other brands.
Step-by-step instructions for managing multiple online profiles
The instructions can be used for both use cases described above.
Optimise online profile further
Fill in the company-specific information completely!
- Add your slogan and suitable keywords.
- Link your social media channels.
- Make company information available for download as a PDF.
- Provide employees for direct contact (an employee can be assigned to a product as a product expert).
- Show your products / services.
Some contents are language-dependent, so we recommend maintaining them in German and English - please note the tips in the SelfService tool.
